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Semrush alternatives for small agencies
Last checked: Oct 16, 2026. AI-assisted research. We have not tested these tools hands-on yet.
Semrush is a broad suite. Small agencies look elsewhere when they want a lower entry price, simpler tools, or more tracked keywords per dollar. Check Semrush's current price on its pricing page before you compare.
Options
| Tool | Best for | Published facts | Link |
|---|---|---|---|
| SE Ranking | Multi-client tracking, audits and reports | Core $129 USD/month, or $103.20 USD/month billed annually; 10 projects; 2,000 keywords tracked daily; Growth $279 USD/month | Try SE Ranking |
| Mangools | Freelancers who want simple keyword, SERP and link tools | Plans: Basic, Premium, Agency; price see vendor page; 48-hour refund | See Mangools plans |
| Ahrefs | Link and content research | Lite $129 USD/month; Standard $249 USD/month; Advanced $449 USD/month | See Ahrefs pricing in Sources |
| Moz Pro | Established SEO suite | See vendor page | Moz Pro |
| Semrush (for reference) | Broad research suite | See current price on Semrush pricing | Semrush pricing |
How to choose
- You mostly track and report for clients: SE Ranking.
- You mostly research keywords and SERPs alone: Mangools.
- Backlinks are the core of your work: Ahrefs.
FAQ
What is the cheapest Semrush alternative here? Mangools does not publish prices on pages we could read, so compare its pricing page with SE Ranking's $129 USD/month Core plan.
Sources (checked Oct 16, 2026)
- SE Ranking pricing: https://seranking.com/subscription.html
- Mangools plans and pricing: https://mangools.com/plans-and-pricing
- Ahrefs pricing: https://ahrefs.com/pricing
- Moz Pro: https://moz.com/products/pro
- Semrush prices: https://www.semrush.com/prices/